Japanese taxi service undergoes 'anime' treatment for its cabs

http://www.digitaljournal.com/article/338007

I think they should use cabs for marketing more.

But I don't think this "anime marketing" really works.

This Choei Taxi is called "Ita tak" means "pain taxi" or like "shaming taxi"

But I would support any of their challenges in the struggling area like Hokkaido.